I started as a graphic designer in the early nineties. Back then, although computers were widespread, artwork for print was a combination of output from typesetters and digitised scans from scanning services. The final artwork was often still pasted up by hand. Designers of a certain age will remember the “joys” of Letraset and Rubylith.
Photoshop 2.0 had just been released and I could work with CMYK files for the first time. Quark Xpress ruled the roost in publishing, Freehand was the king of Illustration programs. Neville Brody was the go-to influence in type and David Carson was just a surfer.
Two and a half decades later, it seems that everything and nothing has changed. Tools are at once more powerful and accessible, trends come and go, but fundamentals remain. Design is finally becoming a valued commodity, with industry seeing the value of getting creatives in at the start of the commercial process to provide mentoring and direction, instead of merely adding a pretty face to their product.